How Points Based Rewards Programs Can Affect Revenue and Retention in Health Clubs

Points Based Rewards Programs are becoming more frequently used by top retailers. How do these programs influence overall Revenue and client Retention. A case study using Perkville rewards at elements fitness clubs.

To thrive in the competitive health and fitness industry, club operators must
focus on what differentiates their club from their peers. “The gyms and centers that do best are the ones that know who they are and do not try to be all things to all people. Most importantly, they truly focus on customer service and on making sure that they deliver an environment and services that will help their members meet their wellness goals,” said Meredith Poppler, VP of Industry Growth at IHRSA in May 2012 of South Source.

Points based membership rewards programs, such as Perkville, provide businesses with a competitive advantage -- giving businesses a platform to drive lifestyle changes by providing gamification tools to boost retention, referrals, and social media.

Perkville enables businesses to address the real long-term challenge of
converting the public’s sedentary status into active lifestyle habits. Many forward-looking fitness centers have already adopted Perkville’s gamification features, helping their clients achieve their fitness goals and in the process, improving engagement and retention. This paper will focus on how a forward-thinking health club brand, elements fitness for women, uses points-based membership rewards to drive revenue and retention.